Shop Studio - Shopware Agency

What does a Shopware store cost with an agency?

You know the story. To open a local store costs money. Rent, extra costs, a POS, furniture, etc. have to be paid. At last E-commerce business is cheaper! Since many years Shopware is a very famous e-commerce platform.

The costs for your store can be calculated by taking a few factors into mind. These include the complexity of design and layout and the necessary interfaces to other systems. Another point is which extensions you wish to add to your store.

First step: Shopware’s basic costs and differentiation of licenses

A great point about Shopware is that you can buy a license only once, so you don’t have to pay for a membership. But this only includes the license and no add-ons or agency / freelancer to build the online store for you. 

An agency can’t give you an exact price. It’ s not possible to give you an exact price without detailed information. Therefore it depends on many different factors. So what should your store be able to do? Which personalizations have to been developed for you? How many languages do you want to offer? Everything and much more needs to be clarified in advance.

However, before an agency is able to make you an offer, you may have to attend a number of meetings. Actually these meetings are designed to discuss the details, goals, and wishes of your project. It’ s important to know the complete effort to fulfill your wishes as best as possible. 

Generally it can be said that Shopware’s simple stores are much cheaper. This is because almost no changes have to be made to the themes or plugins. Creating a store takes a long time. Templates have to be created and, ideally, SEO-optimized texts have to be produced. SEO optimized texts will be important to get potential customers find your store in the search engines. 

Besides that, regular back-ups and security upgrades through SSL certificates might be involved in extra costs for running a suitable web server.

You might be asking yourself: But what are the basic Shopware costs? 

Shopware offers a total of three packages. The packages are differentiated as follows:

A overview about the editions and pricings of Shopware

Community Edition

Most e-commerce companies begin using this license. Presently this edition provides a simple start with online commerce. Paired with the seamless growth possibilities, it’s a great way to start. With the community edition, you will get all important basic functions including a mobile store version. With this version, upgrading and adding plugins is always possible. 

Professional Edition

The Professional Edition is available for €199 per month or a fixed price of €2,495. This edition adds following features to the Starter Edition’s: More individualized products, manufacturer support, expanded sales channels and special CMS functions. 

The professional edition is available as a cloud version. This edition particularly suits e-commerce stores that like to use Pickware, for example, or have other specific expectations of their own store. 

Enterprise Edition 

Do you want to scale your company up? The Enterprise Edition is perfect for you! You receive a solution oriented to large companies. Besides that, you get a B2B suite, an enterprise search and individual support. The price is €2,495 per month or the one-time purchase for €39,995.

What includes the development of your Shopware Store?

Sure, you are wondering what the development of you Shopware Store includes. So what tasks do developers perform? 

As soon as you chose your license, set your design and put your store on a server. It’s time to configure your Shopware store. 

  • Conception
  • Design development
  • Installation and configuration of the store system
  • Store setup
  • Payment methods configuration
  • Setup of shipping method and shipping costs
  • Customer group creation
  • Research and selection of your own store hosting
  • Individual store configurations
  • Setting backend user roles
  • Insert text modules
  • Insert discounts
  • Setting taxes for different countries and/or different prices
  • E-mail configuration
  • 1-Click-Actions
  • Auto-detection of VAT differences and billing regarding country shipment
  • Adaptation to mobile devices
  • Navigation bar configuration
  • Iindividualization through plugins
  • Store testing
  • Bugfixing
  • Hosting setup
  • Performance optimization
  • Write tests automatically 
  • Coding of plugins and themes
  • Integration of other systems like ERP, PIM

These are some points that developers perform. But there can really be much more!

Do you need additional software for your Shopware store?

An ERP system is an important part of a successful store. It’s also important to manage your customer data safely. For this purpose, you need a CRM (Customer Relationship Management). A CRM, as well as the ERP costs more or less money per month. Depending on the volume of the CRM, the cost can vary.

Don’t forget about the other costs for your store. 

The hosting costs a bit of money too. Dependent on the number of visitors. The costs are going from 5 to 100€ per month. Additionally you have to spend money for marketing! If customers don’t find your store and don’t like the frontend, they don’t going to buy something. Therefor you should go to a marketing agency. 

The topic Cookie Consent. Don’t ignore this topic. Nowadays, this is a must for every website. The penalties for non-compliance are very high. Costs generated for the installation by an agency and legal fees for the prevention of violations, as well.

These three items are running costs, which are necessary. 

What does a Shopware store cost? 

The price for a Shopware store development depends on many factors. We still don’t want to give you a concrete statement here. But we would like to give you a basic guideline. 

  • A small online store can cost an agency about 10.000€.
  • A middle online store can cost an agency about 50.000€. 
  • A large online store can cost an agency well up to 100.000€. 

Always keep in mind, your individual needs are what matters. That’s why it takes multiple initial consultations to get an accurate offer. 

Offshoring to abroad of course also allows much lower prices. But it happens often that deadlines get missed significantly. Or work is taken over by non-Shopware experts and a revision is necessary afterwards. 

The cost of a German agency not only comes from the professional qualification. It also comes from the fact that the agency keeps enough time free to be able to develop your store in the best possible way. Of course not all German agencies are good. But there are a lot of agencies with high qualifications.